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UPCOMING EVENTS:
BLUE OCEAN- Developing
New Approaches to Tackle Competition
5 – 6 May, 2008 - Berjaya
Times Square Hotel & Convention Center, KL, Malaysia
“Mastering
the process of the blue ocean strategy to match the goals to the
capabilities of your organization. There's no such thing as a permanently great
company or permanently great industry. All industries rise and fall as do
companies. However, there are permanently smart strategic moves.”
W.Chan Kim and Renee Mauborgne
Course trainer: Dr. Sarah
Layton, Managing Partner
Dr. Sarah Layton has a breadth of knowledge in strategic management
consulting and celebrates over 20 years in the field. Her specialty is in helping
organisation create their Blue Ocean Strategy.
Sarah is
an internationally recognised consultant expert and qualified by the Blue Ocean strategy Initiative Centre, London
in Blue Ocean Strategy concepts, tools and frame works in 2006. She was also
a reviewee of gurus Dr. W. Chan Kim and Renee Mauborgne book entitled
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make
the Competition Irrelevant”
This
2-day training course provides the latest practices, tools and techniques
in use for Blue Ocean Strategy. The practices, tools and techniques
outlined are not just academic theories but real-world techniques, which
have been developed and proven in the marketplace over the years across
numerous organisations around the world. The course leader is
internationally recognised as one of the leading specialists in the field
of strategic planning and also internationally qualified as a Blue Ocean
Strategist. Delegates will have the unique benefit of learning first-hand
on many of the techniques used today in Blue Ocean Strategy and will gain
hands-on experience in using them during the training.
Exclusive 15% DISCOUNT for IABC Malaysia
Members when they register the above events with Ms. Lee Chew Wan, Quote
"IABC Malaysia"
to get the discount
Click here to download event
brochure.
IABC BREAKFAST FORUM SERIES
APRIL – THE
BIGGEST MISCOMMUNICATION: BRANDING
29 April 2008 –
Ritz-Carlton Hotel, KL.
Is branding just …
- a name or a logo?
- related to advertising
and marketing activities?
- for companies or
brands with lots of money?
Most certainly NOT!
Presented by Mr Kelvin Tan,
Chief Brand Consultant & Executive Director, Brand Gravity Sdn Bhd
This talk will not only re-introduce
to the audience that branding is a must have in all organisations with or
without mega bucks, but also offer insights into how branding can be
executed more effectively to create and enhance emotional connection, both
within an organisation and externally.
Let our brand expert show you
what effective brand communications is all about!
Click here to download event brochure.
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