IABC HALF DAY SEMINAR
THE THINGS THAT KEEP US AWAKE AT NIGHT
With Bish Mukherjee and Wilma Mathews
Sheraton Imperial Hotel Kuala Lumpur
Thursday 15 January 2004

IABC Director and Asia Pacific Region Director Bish Mukherjee and Arizona State University USA PR Director Wilma Mathews.	Institute of Public Relations Malaysia President Shameem Abdul Jalil presenting a momento "World Class Public Relations In Practice - Tun Dr Mahathir bin Mohamad" to Wilma Mathews. Looking on is IABC 2002-2003 President Tengku Marina Badlishah	Bish Mukherjee receving a copy of the book as well.

IABC Malaysia Silver Quill Awards 2005 Launched
Call For Entries With Twenty-four Categories For Contention
Early Bird Entries Enjoy A 20% Rebate

KUALA LUMPUR, 6 OCTOBER 2004 ---- The Malaysia Chapter of the International Association of Business Communicators (IABC) today announced the launch of the IABC Malaysia Silver Quill Awards 2005 with the call for entries.

The communication competition features 24 categories in three divisions – communication management, communication skills and a newly introduced division in communication creative that looks for creative talent and design in an essentially communicative function.

“The new division will appeal to the advertising industry as well as marketing communications while the former two will appeal to practitioners of corporate communications,” said IABC Malaysia Chapter president Ghazalie Abdullah.

“The competition is not limited to those in advertising, marketing and communications. Rather it is opened to any business communication that could include those from merchant bankers who advise on mergers and acquisitions, restructuring and unlocking shareholder value.

“Human resource, web designers, film makers, bankers, CFOs and CEOs will also find the IABC Malaysia Silver Quill Awards 2005 an excellent platform to showcase their excellent work, and be recognised.”

For Communication Management entries, the work plan and the work sample are each worth 50 per cent of the score. For Communication Skills entries, the work plan is worth 40 per cent and the work sample is worth 60 per cent of the score. For Communication Creative entries, the work plan is worth 25 per cent and the work sample is worth 75 per cent of the score.

Winners of the IABC Malaysia Silver Quill Awards 2005 will move up to international level for the IABC Gold Quill Awards that sees entries coming in from over 60 countries around the world.

Click here for the details and the road map to win.

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IABC Berbuka Puasa Special Featuring Brand Expert Joseph Baladi
The IABC Malaysia Chapter is organising an IABC BERBUKA PUASA SPECIAL FEATURING BRAND EXPERT JOSEPH BALADI of Carlyle Brand Consultants Singapore. Special in the sense that we get to probe branding in a 3 hour seminar and thereafter, relax it off with a berbuka puasa dinner at the PWTC that offers Malay, Indian, Chinese, International and Japanese cuisine - all for FREE if you are an IABC Malaysia Chapter Member. Guests can attend but will be charged at RM150-00 per head. RSVPs by return email appreciated or you can call Sharifuddin at 03 76609954. Final deadline for registration is 12 noon Friday 5 November 2004. Limited seats only, first-come first-served policy applies.

The programme details are as follows - Event DEMYSTIFYING BRANDING AND BERBUKA Date Tuesday 9 November 2004 Time 3.30 pm - Registration 4.00 pm - Seminar 6.58 pm Berbuka Puasa Venue Private Dining Room Riverside Restaurant Concourse, Ground Floor Putra World Trade Centre Jalan Tun Ismail Kuala Lumpur

ALL ABOUT DEMYSTIFYING BRANDING
While companies can easily measure marketing Ringgit spent on brand-building initiatives, understanding how the brand drives customers’ purchasing decisions has often proven to be more elusive. How do companies use “brand magic” to form long-lasting relationships with customers that will ultimately ensure its profitability and survival?

Brand Consultant Joseph Baladi of Carlyle Brand Consultants, Singapore, offers to enlighten audiences on the -

* Broaden Perspectives about Brands and Branding
* Important Branding Fundamentals
* Implications of Branding
* Importance of Methodology

This seminar is an intense 3 hour programme that is very educational ,engaging and entertaining. The objective is to impart key fundamental branding principles that are new and exciting to attendees.

ABOUT JOSEPH BALADI
Joseph Baladi is a true internationalist. He has worked at senior levels in the branding and advertising industries in several different parts of the world including Australia, the Middle East, Latin America, the US and Japan. He has managed global brands of the calibre of Coca Cola, Mars, General Motors and P & G among others. His last assignment was in Japan where as General Manager, he launched the FutureBrand office. His time in Japan servicing local and Asia regional clients served to strengthen his appreciation and understanding of Asian brands. His personal mission is to play a leading role addressing the challenge of converting regional Asian brands into leading global brands.

September And October Are Worldwide Membership Months
Malaysian Applications At US$104 Only. Sign Up Now!!!
Regular rate is US$204. This means that when any new or lapsed member joins or re-joins IABC, we'll waive the one-time application fee (US$40 for faxed/mailed/phoned enrollments; US$20 for Internet enrollments). Regional and local dues valued at US$60 are also waived. Be sure to alert your prospects and lapsed members!
For Malaysia, the rates are currently (US dollars):
$124 renewal ($104 international dues plus $20 Asia Pacific district dues)
$164 lapsed ($104 international dues plus $20 Asia Pacific district dues plus $40 reinstatement fee)
$144 new ($104 international dues plus $40 application fee)
Note 1: During member months, the $40 application fee and $40 reinstatement fee are waived. Payment must be received at headquarters during the month to qualify.
Note 2: The application fee and the reinstatement fee are only $20 if someone enrolls or re-joins online. This $20 is waived during membership months for online joiners.
Note 3: If someone lives outside of Malaysia and joins the Malaysian chapter, they still must pay the international dues assigned to their country by PPP. The four tiers are as follows:
Tier A: $203; Tier B: $168; Tier C: $145; Tier D: $104
Download your special application form from here.

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