IABC Half-day Workshop: From Tactical to Strategic Communications Ms. Barbara Gibson - IABC International Chair
IABC Malaysia Chapter has organised a half-day workshop on the topic of: From Tactical to Strategic Communications (by IABC International Chair - Ms. Barbara Gibson) on Monday, 3rd November 2008.
Participants who have attended gained valuable information on how to:
- Discover the real issue that communication plan should address
- Ensure communication plan is aligned with business objectives
- Gain executive buy-in for communication plan
- Define and understand audiences
- Set the right strategic objectives and design tactical plans to achieve them
- Measure the right things
About Ms. Barbara Gibson
Barbara heads London-based independent consultancy, SpokesComm, providing both strategic communications planning and media
spokesperson developemtent. An American transplant to the UK with more than 20 years experience in corporate communications and public relations, she has worked with leading companies worldwide.
An active member since 1989, Barbara has served as volunteer leadership roles at every level of the association. She is a past president to both the Central Florida and UK chapters, past Region Chair for IABC Europe and Middle East, and served on the International Executive Board for three years prior to becoming International Chair of IABC in June 2008.